Recent Performance
The online advertising industry has experienced extremely strong growth in recent years. The Interactive Advertising Bureau and PricewaterhouseCoopers reported that internet advertising spending increased 34.4% from $12.5 billion in 2005 to $16.8 billion in 2006 . In addition, according to the Nielson Monitor Plus, the leading provider of competitive advertising information, spending on internet advertising increased 15.9% in the first three quarters of 2007 compared to the same period in 2006. In a period in which overall advertising spending decreased by 0.1%, growth in internet advertising led all other advertising categories, including National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%).

Future Outlook
Internet advertising is expected to continue growing strongly in the next three years. Major research companies Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopers and Borrell......

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Title: Industry Overview
Approximate Word Count: 312
Approximate Pages: 2 (250 words per double-spaced page)

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