ELEMENTS OF MODERN ADVERTISINGS

Team Report

February 2008


TABLE OF CONTENTS
Page
LIST OF FIGURES iii
Chapter
I INTRODUCTION 1
II WHAT MAKES A TV COMMERICAL MEMORABLE 3
III TIVO DOESN’T MEAN SKIPPED COMMERCIALS 10
IV LOST IN TRANSLATION 15
V CHARACTERISTICS OF TV ADVERTISEMENTS AROUND THE WORLD 21
VI CONCLUSIONS 27
REFERENCES 28
BIBLIOGRAPHY 32


LIST OF FIGURES
Figure Page
1 The emotional continuum 4
2 Image of TiVO BMW interactive tag 11
3 Image of TiVO BMW interactive tag when not fast forwarded. 11
4 Burger King advertisement banner seen on TiVO 12
5 Woody Woodpecker 16
6 Vietnam Airlines’ Tupolev-154 with old “Stork and Moon” logo and
white color livery 18
7 Vietnam Airlines’ Boeing 777-200LR with new “Golden Lotus” logo
And blue color livery 19


INTRODUCTION
This report highlights key areas to consider for a successful commercial advertising and marketing campaign. The project will delve into four main points:......

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Title: Modern Advertising
Approximate Word Count: 7028
Approximate Pages: 29 (250 words per double-spaced page)

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