"The function within business firms most often charged with ethical abuse is Marketing"
Murphy and Laczniak, 1981 (p. 251)
The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore and use extensively and intensively. However, we suggest that exploiting all these opportunities can be a threat to marketing performance in the long run. Technology has no inherent morality and the way in which it is utilized is what really matters. In this matter, both the deontological as well as the utilitarian view of ethics (Bergman 1997) apply. Paying close attention to the ethical aspects of the use of web-based technologies in marketing might constitute a......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Ethical Marketing For Competitive Advantage On The Internet
Approximate Word Count: 2597
Approximate Pages: 11 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Ethical Marketing For Competitive Advantage On The Internet, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!