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Executive Summary

Starbucks performed well in fiscal 2007 under the care and guidance of Howard Shultz, the founder of the Company, Chairman, President and Chief Executive Officer all rolled into one. Starbucks does not rule the coffee realm unchallenged. The Company’s primary domestic competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops.
Starbucks also faces well-established competitors in many International markets and increased competition in the U.S. ready-to-drink coffee beverage market. The Company’s whole bean coffees compete directly against specialty coffees sold through supermarkets, specialty retailers and a growing number of specialty coffee stores.
Starbucks is organized into three reportable operating segments: United States, International and Consumer Products Group (CPG). The United States and International segments both are made up of the basic Starbucks retail stores. The Company’s International stores...

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Title: Starbucks Case Study
Approximate word count: 3469
Approximate pages: 14 (250 words per double-spaced page)

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