Table of contents

Executive Summary 2

Marketing Objectives 3

Category Review 3

Consumer Analysis 9

Trade Allowances & Sales Promotions 11

Budget 14

References 15

Appendices 16

Box Design 29

Sales Card 32

Executive summary
Fudge brownie lovers can now eat freely as Kraft’s new fat free Freely Fudge brownie mixes arrive in stores on the Gold Coast. On March 4th 2006, Lakeland Foods will launch a 6 month campaign for the Freely Fudge Original and Decadent Raspberry flavoured fat free brownies beginning in June. The wholesale price of the mix is $2.44 with the retail price of $3.49. This brownie mix has the comparative advantage of being the only brownie mix made from natural ingredients, with no artificial flavours, colours or preservatives and most importantly, no fat. This truly is the brownie of your dreams. Ingredients are simply a combination of the brownie......

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Title: Kraft Foods Product Launch
Approximate Word Count: 3173
Approximate Pages: 13 (250 words per double-spaced page)

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