Abstract

According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently looking for ways to improve its current menu.” However, working on menu items that are more health friendly would increase sales significantly, now that Americans are becoming more health cautious. By combing great taste with healthy food, Chick fil-A is sure to increase its sales.


Company Description
Truett Cathy is the known for introducing the original chicken sandwich and for spearheading in-mall fast food services. The “Dwarf House” was opened by Truett Cathy in 1947 in a small town called......

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Title: Chick Fila Marketing Plan
Approximate Word Count: 3185
Approximate Pages: 13 (250 words per double-spaced page)

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