Executive Summary

Canon, Inc. rose from a small Japanese company to a major part of the photocopier market and a challenger of Xerox through its company values and strategies.

The company’s CEO always had the future of the company in mind and never lost sight of the company’s long term goals as they began to produce a small, cheaper photocopier.

One of Canon's main strategies was to decentralize the organization by creating individual business units. Each business unit had its own decision-making function. This strategy allowed Canon to sell their product locally and improve the customer base as well as the quality of the product before moving to foreign markets. By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers.

Another key success factor was its advertising strategy, designed to promote the brand and make Canon a household name. This approach meant that the name itself could demand and sell at a higher......

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Title: Canon Case
Approximate Word Count: 2162
Approximate Pages: 9 (250 words per double-spaced page)

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