The Boeing Dreamliner 787 is a result of Boeing’s strategy to recapture the market Airbus took away from it. Airbus’ strategy of the yore was to build smaller, lighter and more economical commercial planes as opposed to Boeing’s ambitious undertakings of ‘bigger is better’. Now the strategies are reversed. While Airbus has caught on to the Boeing mania of gigantic planes, Boeing has embraced the Airbus strategy of building planes that are economical for the airlines. Both strategies are based on the vision of the future as seen by the two giants of the sky. Which strategy comes out the winner will become clear only after a couple of years. At present the Dreamliner 787 looks set to blow the competition away, if it hasn’t already. The Dreamliner 787 has already created aviation record of booking 677 orders worth $100 billion while a single plane hasn’t flown as yet. It’s no less than a miracle for Boeing which was struggling to profitably sell commercial airliners......

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Title: Boeing
Approximate Word Count: 899
Approximate Pages: 4 (250 words per double-spaced page)

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