“Hip Hop is a Culture”

The “hip hop culture” has taken over popular culture in an unprecedented fashion. Because of its enormous cross-over appeal, the hip hop culture has made a home in main-stream media. Although created by black youths on the street, hip hop's influence has become worldwide. Approximately 75% of the rap and hip hop audience is non-black. It has gone from the streets of inner-cities, to the suburbs, and into the corporate world. McDonald's, Coca Cola, Sprite, Nike, and other corporate giants have capitalized on the movement of the “hip hop culture”. Today, hip and rap is the fastest growing music genre in the U.S., accounting for more than 10 percent of the $12.3 billion music sales in 1998. 1 According to the Recording Industry Association of America, rock music accounted for 32.5 percent of the industry's $12.3 billion in sales during 1997. But this figure is down from 46.2 percent a decade ago. Meanwhile rap music's share of sales has increased......

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Title: Hip Hop Is A Culture
Approximate Word Count: 1323
Approximate Pages: 6 (250 words per double-spaced page)

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