Executive Summary

This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in the Australian market, as the company is planning to launch its mobile phone service in Australia. The report also provides the critical success factors of the company and the strength and opportunity statements in context to the Australian mobile phone market. The main aim of the report is to find out the SWOT analysis of the company in the growing Australian mobile phone market.

1. Introduction
Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Mr. Dhirubhai H Ambani......

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Title: Reliance Marketing Plan For Australia Part-1
Approximate Word Count: 2209
Approximate Pages: 9 (250 words per double-spaced page)

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