Are we facing the end of advertising
as we know it?...


T
he dominant form of advertising used by the majority of companies in most countries appears to be that of the advertising format developed by practitioners in the West during the 1950s and 1960s. At the beginning of the 21st century, are things radically different?

The communication industry is itself, not only on a national but also on a global scale, undergoing great changes, currently being that these changes are the challenge that advertisers face.
The most important reason in this changing world of advertising is the Internet, which has turned into a dominant social medium, calling into question many of the principles on which traditional advertising is based.
“Whereas “old media” cast content at the center, new media is about the user, giving them control of what they digest and how they digest it. In the new media universe, organized chaos is the rule and conversations are the......

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Title: Are We Facing The End Of Advertising As We Know It
Approximate Word Count: 2085
Approximate Pages: 9 (250 words per double-spaced page)

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