CROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS, OBSTACLES, AND AGENDA FOR COMPANIES

Nathalie Prime, Groupe ESCP-EAP



ABSTRACT

Within the context of opening of South African economy, the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach, sixteen business cases were studies to explore the following questions : (1) What are the major problems and obstacles to be faced by South African firms to create a non racial integrative corporate culture ? ; (2) What agenda could be agreed upon by corporate management to efficiently manage cultural diversity in a transitional environment ?

Within the context of opening of South African economy, the purpose of this paper is to explore the problems and obstacles to efficient cross-cultural management as well as what could be the agenda for building a corporate non racial integrative culture in South African multicultural organizations.......

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Title: Cross Cultural Management
Approximate Word Count: 5115
Approximate Pages: 21 (250 words per double-spaced page)

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