Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company

To: Chris Day, Group Strategic Planning Manager (BRL Hardy)
From: Strategic advisor
Re: Evaluation of BRL Hardy’s strategy for today and tomorrow

Table of Contents:
1. Report Objectives
2. Executive Summary
3. Industry Background
4. BRL Hardy Background
5. Issues within the Wine Industry
6. Implications for Attaining a Position of Competitive Advantage
7. Recommendations


1. Report Objectives
BRL Hardy wants to understand the relevancy of its current group strategy within the wine industry today and study the viability of this strategy moving forward. In particular, BRL Hardy wishes to understand the issues and implications that will be encountered by the BRL Hardy group if it pursues its goal of becoming not “just a quality exporter” but also “an international wine company with worldwide product access backed by the marketing capability and distribution muscle to create global brands”.......

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Title: Brl Hardy Case Study
Approximate Word Count: 3294
Approximate Pages: 14 (250 words per double-spaced page)

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