Contents

1 Summary 4
2 The Airline Industry Analysis 5
2.1 The Industry Competitive Analysis 5
2.1.1 Potential New entrants 5
2.1.2 Power of buyers 5
2.1.3 Power of Suppliers 5
2.1.4 Substitutes 5
2.1.5 Rivalry 6
3 Strategic Groups 6
4 External Factors that can affect the industry 7
4.1 Political and Legal 7
4.2 Economical 7
4.3 Social 7
4.4 Technological 7
4.5 Environmental 8
5 Key Factors of success in the industry 8
6 Key drivers of change in the industry 8
7 TAP internal analysis 9
7.1 Core Competences 9
8 SWOT Analysis 10
8.1 Internal Analysis 10
8.1.1 Strengths 10
8.1.2 Weaknesses 10
8.2 External Analysis 11
8.2.1 Opportunities 11
8.2.2 Threats 11
9 Bibliography 12



List of figures

Figure 1: Airline industry Value of Chain adapted from Michael E. Porter, 12

1 Summary

In this report first at the environment level, a Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry.......

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Title: Tap Air Portugal Interium Report
Approximate Word Count: 1541
Approximate Pages: 7 (250 words per double-spaced page)

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1. Tap Air Portugal Interium Report
   

   TAP Air Portugal Interium report. Contents 1 Summary 4 2 The Airline Industry
   Analysis 5 2.1 The Industry Competitive Analysis 5 ... ...