I. CURRENT SITUATION 3
A. CURRENT PERFORMANCE 3
B. STRATEGIC POSTURE 3
1. Mission & Objectives 3
2. Strategies 4
3. Policies 4
4. Summary 4
II. CORPORATE GOVERNANCE 4
A. BOARD OF DIRECTORS 4
B. TOP MANAGEMENT 5
III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6
A. SOCIETAL ENVIRONMENT 6
1. Economic 6
2. Technological 6
3. Political-legal 6
4. Sociocultural 7
B. TASK ENVIRONMENT 7
1. Threat of new entrants 7
2. Bargaining power of buyers 7
3. Threat of substitute of products or services 7
4. Bargaining power of suppliers 7
5. Rivalry among competing firms 8
6. Relative power of unions, governments, special interest group, etc. 8
C. SUMMARY OF EXTERNAL FACTORS 8
IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESS (SWOT) 10
A. CORPORATE STRUCTURE 10
B. CORPORATE CULTURE 10
C. CORPORATE RESOURCES 10
1. Marketing 10
a. Product: 10
b. Price: 11
c. Place: 11
d. Promotion: 11
2. Finance 12
3. Research and Development (R & D) 13
4. Operations and......

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Title: Strategic Audit Of Harley Davidson Inc.
Approximate Word Count: 9469
Approximate Pages: 38 (250 words per double-spaced page)

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1. Strategic Audit Of Harley Davidson Inc.
   

   Strategic Audit of Harley Davidson Inc. I. CURRENT SITUATION 3 A. CURRENT
   PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives ... ...

2. Strategic Audit Of Harley Davidson
   

   ... the Harley Davidson Company by using a strategic audit which will ... B. Strategic Posture
   1. Mission • The mission of ... Harley-Davidson Financial Services, Inc ... ...

3. Harley
   

   ... of brand recognition and strategic management, this ... Employee Growth Harley Davidson
   $3,363.4 15.70% $437.7 ... INTERNAL AUDIT (STRENGTHS, WEAKNESSES) BRAND LOYALTY ... ...

4. Harley Information
   

   ... Harley-Davidson, Inc. ... and Threats Competitive Profile Matrix Internal Audit and Internal ...
   Matrix Grand Strategy Chart Quantitative Strategic Planning Executive ... ...

5. Harely Davidson Situation Analysis
   

   ... Davidson Situation Analysis Situation Audit History The ... themselves formed in a strategic
   alliance, which ... consecutive years of growth for Harley Davidson Inc. ... ...