Operations Management Assignment
PGBM 03

University of Sunderland

January 2008
 
Table of Contents

General Introduction to the Company 3
Company Background 3
UBS’s Client Profile 5
Global Wealth Management & Business Banking Client Profile 5
UBS Investment Bank Client Profile 7
UBS Global Asset Management Client Profile 8
UBS’ Performance Objectives 9
Performance Objective: Quality of Products and Service at UBS AG 10
Performance Objective: Product Design at UBS AG 11
Performance Objective: Cost Efficiency at UBS AG 15
Conclusion & Recommendations 18
Bibliography 19

 
General Introduction to the Company

UBS AG is a diversified global financial services company, with its main headquarters in Basel & Zürich, Switzerland. It is the world's largest manager of private wealth assets (Financial Times Online, 2008) the world's biggest manager of other people's money" (The Economist, 2007) and is also the second-largest bank in Europe, by both market......

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Title: Ubs Ag - Company Overview
Approximate Word Count: 3339
Approximate Pages: 14 (250 words per double-spaced page)

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