RE: De Beers
A young English boy’s failing health triggered his family to send him to South Africa in hopes that the hot climate would turn his ailing health around. During the late nineteenth century, Cecil John Rhodes, joined his brother in the fields to pick cotton. Rhodes soon moved on to the more lucrative field to pick diamonds. This excursion led Rhodes, whom the infamous “Rhodes Scholar” was named after, to a path that defined and dominated the diamond industry worldwide. He created, through a series of diamond mine purchases, what is known today as De Beers S.A. Established in 1888, De Beers, through Rhodes, rose to a height of controlling 90% of the world’s diamond market. This illustrious giant was shrewd, intelligent, and he clearly understood price elasticity and the power of supply and demand. Moreover, he used the economic forces to his advantage and ultimately created a diamond Cartel. His ingenious move occurred in convincing the sellers (diggers)......

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Title: Debeers
Approximate Word Count: 804
Approximate Pages: 4 (250 words per double-spaced page)

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