Diet Coke

Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982, and was the first new brand since 1886 to use the Coca-Cola trademark.
Target audience

Diet Coke has always been aimed at young women in their 20’s, this reason probably being is that women tend to worry more about their weight than men do.

Advertising diet coke

The most famous Diet Coke TV advert which makes its target audience clear must be the one from 1996.

The advert shows a bunch of women buzzing around their office telling each other “its 11:30! It’s 11:30!” and then they all go to the window where they see a sexy builder lay down his tools… then the tune of “I don’t want to work all day… I don’t want to be no slave” sounds as the women watch the builder peel off his vest and drink a can of diet coke.

The marketing strategy behind this ad was to make Coca-Cola look sexy. And......

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Title: Advertising Of Coca-Cola
Approximate Word Count: 3491
Approximate Pages: 14 (250 words per double-spaced page)

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