SOCIOLOGICAL PERSPECTIVE OF CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR (KAREN A. BLOTNICKY)
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Ph. Kotler). Or

Individuals or groups acquiring, using, and disposing of products, services, ideas or experiences, also includes acquisition and use of information. (Michael R. Solomon) Or

How individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy their needs and desires. (Nancy J. Rabolt)

The Domain of Consumer Behaviour

WHY STUDY CONSUMER BEHAVIOUR
Consumer behavior is exciting and fun.
Businesses stay in business by attracting and retaining customers.
As the global reach of businesses expands, the job of attracting and retaining customers grows ever more challenging.......

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Title: Cosumer Behavior
Approximate Word Count: 5406
Approximate Pages: 22 (250 words per double-spaced page)

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