The commercial aeroplane manufacturing industry is dominated by two large players, Boeing and Airbus. Both are operating in a very competitive environment and the strategies of one strongly impact the business of the other.
According to the Money Programme (1998), the Boeing 747 or Jumbo Jet, the largest airplane in the world, has enjoyed a monopoly for almost 40 years and has brought in large profits for Boeing. But approximately 10 years ago, Airbus decided to look into to the possibility of manufacturing an even larger and more efficient plane. They decided to target the market of jumbo jets with their newly invented double-decked super jumbo, the A380, which replaces the Boeing 747 in the segment of being the largest passenger jet in the world.
But immediately an important question arose, has Airbus really got what it takes to dominate in the skies?
The decision of making a super jumbo arose when Boeing kept on producing four 747s a month during the nineties, which......

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Title: Aribus A380 Vs Dreamliner 787
Approximate Word Count: 339
Approximate Pages: 2 (250 words per double-spaced page)

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