Turning the Fashion World Upside Down

13 December 2007

Introduction
ZARA is the flagship chain store for the Spanish Inditex Group owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Stradivarius and Bershka. Today, Inditex is probably the world's fastest growing clothing retailer with over 3,100 stores around the world in over 70 countries (more than four times the 2000 figure) the Zara format taking around 1,000 of those stores. In March 2006, the group overtook Sweden's Hennes & Mauritz (H&M) to become Europe's largest fashion retailer.
A. Industry Analysis
Inditex belongs to the clothing industry (also called ‘textile products’ - SIC sector 2299). Although the company is also involved in the design and the manufacturing of its products, its main activity is the retail by means of its own stores present in Europe, North and South America, Asia, and Oceania.
This industry is extremely large and gathers a huge......

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Title: Zara Analysis
Approximate Word Count: 4931
Approximate Pages: 20 (250 words per double-spaced page)

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