Executive Summary:

Case Introduction & Organization
' PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees.
' We have always known Pepsi and Coca Cola to be fighting the so-called cola-wars, where the quickest, sharpest and the best always won in whichever market they were competing in.
' This case study shows us how Pepsi overcame their competitor by completely focusing their control on other aspects of the company rather than just the beverage divisions.
' Instead of fighting Coke heads on, they decided to enter more upcoming markets of health-based drinks and foods, which could enable them to increase their market share.
' Their food-division seemed to be the first stop because they never gave it the attention that it deserved since they were always involved in battles with Coke in its soda beverage division.
' Pepsi owns many brands under its wings such as Frito-Lay, Quaker......

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Title: Case Study Number 6
Approximate Word Count: 277
Approximate Pages: 2 (250 words per double-spaced page)

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