Table of content
• The evolution of Diesel’s identity page 3
• The analysis of both brands: Diesel & StyleLab page 6
• D-Diesel and StyleLab: How closely should they be associate
in the mind of consumer? page 10
• Three possible branding strategy for the StyleLab brand
and their variants page 12
• Diesel: a continuous evolution since 1978 to
the present page 14
• References page 17
2
1.1 The evolution of Diesel identity
The fashion industry is very complicated, large and ever evolving as taste and preference of consumers evolve. There are no standard fashion companies. The industry has a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets. As well as being made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and others who outsource production but retain control over parts of the production process.
The nature of fashion......

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Title: “diese For Successful Living”:Branding Strategies For An Up-Market Line Extension In The Fashion Industry
Approximate Word Count: 3582
Approximate Pages: 15 (250 words per double-spaced page)

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