Week 5 – Individual Paper

Comparison/Contrast Paper
Advertising versus Publicity in PR Campaigns
LML Technologies uses Advertising and Publicity
To Promote New Changes
Gary Mitchell
MKT/438: Marketing
Greg Rankin
January 7, 2003



Introduction
In today’s competitive marketplace, organizations rely on their public relations departments to manage their overall public image and create interest. The overall public image of any organization can greatly impact whether or not people will by their product, invest in their stock, or want to be associated with the company itself as an employee or vendor. The main purpose of a public relation’s campaign is to promote the organization to its key publics and then develop and manage a positive image between the organization and its key publics. In most cases, organizations will use a public relations campaign to generate publicity for the organization. In some cases, they will use advertising in the campaign to also......

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Title: Advertising Versus Publicity In Pr Campigns
Approximate Word Count: 865
Approximate Pages: 4 (250 words per double-spaced page)

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