Do successful companies value Social Responsibility and Ethics in Marketing in

India?

Prof. Sudeep Chatterjee*

Introduction

India, the second largest democracy, saw the initiation of the first generation of reforms in 1991

under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second

generation of new reforms in the post 2001 era.

India has the largest population of middle class in the world and is the second fasted growing

economy after China with an 8% plus GDP growth rate. In the purchasing power parity terms,

India is among the top four of the world and is ranked the world’s 12th largest economy. To tap

this huge market we have large National and International marketing companies operating here in

the FMCG, Durables and services sectors. Most of these companies are highly successful in terms

of profitability-the bottom line, sales revenue-the top line and even market share and growth

rates.

However,......

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Title: Marketing
Approximate Word Count: 4207
Approximate Pages: 17 (250 words per double-spaced page)

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