Franchising Vs. Licensing

Franchising and licensing are means of expanding a business. These two terms are often confused with one another. However, franchising and licensing come from two distinct areas. A comprehensive difference is shown in the following table.

Franchising Licensing
Definitions Franchising is a business model in which you purchase a license of a specific business.
The Franchise Fee {Licensing fee} gives you the right to open a franchise of that particular business, using trademarks, signage, products, software, business systems etc.
Franchising is a term which can be applied to just about any area of economic endeavor. Franchising encompasses products and services from the manufacture, supply for manufacture, processing, distribution and sale of goods, to the rendering of services, the marketing of those services, their distribution and sale.

Licensing is granting of permission to use intellectual property rights, such as trademarks, patents, or......

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Title: Franchising Vs Licensing
Approximate Word Count: 1057
Approximate Pages: 5 (250 words per double-spaced page)

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