Gatorade: History and Product Offerings
History
Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, a division of PepsiCo. It was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators).
New brands include its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
Current Offerings
 Performance Series – tag line “sports hydration and nutrition for specialized needs”: Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contained a large proportion of protein in addition to its carbohydrates.
In 2001, Gatorade introduced the (as now is known) Gatorade Performance Series, a special line of sports nutrition......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Gatorade Intro
Approximate Word Count: 349
Approximate Pages: 2 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Gatorade Intro, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!