I Steel Asia case

iSteelAsia is a secure, neutral steel trading e-commerce platform created by Andrew Cho Fai in december 1999 for steel industry professionals. Indeed, iSteelAsia enables users to purchase and sell steel, network with a global community of steel traders and find informations and news concerning steel industry.

1) Describe briefly the market itself and the market conditions (positive / negative trends, opportunities / threats) under which iSteelAsia developed. Identify more specifically the threats that the company faces or may face in the near future.

The market under which iSteelAsia developed is the market of the Steel in Asia. After, the crisis of 2001, the global steel market have known a development of the global supply and the prices. This growth is particularly significant in the Asian countries and the Mideast.

Asia is the main leader of the production growth, with a rise of 54% between 1992 and 2002. China is the major player of the industry......

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Title: Isteelasia Case Study
Approximate Word Count: 1609
Approximate Pages: 7 (250 words per double-spaced page)

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