Kraft background description

Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals.

Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin and Milka chocolate. Kraft constantly strives to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer.

Vision, Mission and Goals

Vision

Kraft’s company vision is to lend a helping hand to the people around them to have a better life and a healthy life-style.

Kraft’s vision is to meet consumers' needs and making food enjoyable and healthier. Kraft strives to deliver the......

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Title: Kraft Food Inc
Approximate Word Count: 1531
Approximate Pages: 7 (250 words per double-spaced page)

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