Celebrity Marketing
Assignment Objective
Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used.
Celebrity Endorser: What and Why?
Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create instant popularity for their product; for this purposes, celebrity is one of the short cut (Mc Cracken 1989, p. 313). Celebrity can be defined as “an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed” (Kamins cited Friedman and Friedman 1979, p. 34). From this terminology, we can see that a celebrity does not have to be an actress or an actor, but they may come from various fields of activities, even......

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Title: Celebrities Marketing
Approximate Word Count: 2012
Approximate Pages: 9 (250 words per double-spaced page)

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