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AMB220 Advertising Theory and Practice

ASSESMENT 1 Advertising analysis

By Adrian Barrett

Student Number N4792327


The message of the Ad

Background
The ad campaign by OPSM is selling contact lenses, but more so informing potential customers of the ability to have a free comfort trial. The magazine ad (appendix A) is 1/3 page size placed on consecutive pages creating a flowing story style. The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file. The campaign also consisted of a large poster (Appendix D) that was hung in the front window of its stores.

Target Audience
This advertisement is intended mainly for persons whom wear glasses but feel that glasses are not to be worn at all time and want to show themselves off with out them. From viewing the ads it can be discerned that it is being targeted towards younger...

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Title: Advertising Analysis
Approximate word count: 1714
Approximate pages: 7 (250 words per double-spaced page)

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