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we are witnessing a remarkable transformation of the American industrial landscape as companies are being forced to adapt to a rapidly changing and unpredictable global economy.

Part 1( chapter 2,3,4) is intended to broaden readers’ understanding of organizational change and to provide a historical context for the case studies. chapter 2 summarizes the dramatic rise and fall of mass production which once led America to economic pre-eminence but today is a liability in the face of intense competition and an unpredictable environment. chapter 3 describes the emergence of mass customization, anew business concept that sets new standards for employee involvement and flexibility. chapter 4 reviews two popular strategies for change-TQM and EPR(business process reengineering and explains why neither is able to produce the necessary......



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Title: Beginning
Approximate Word Count: 377
Approximate Pages: 2 (250 words per double-spaced page)

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