Running head: ENVIRONMENTAL ANALYSIS

Environmental Analysis
MBA580
University of Phoenix

Environmental Analysis
Introduction
The Army Air Force Exchange Service (AAFES) has served military service members since 1895. Today AAFES’s customers demand more as competition from category killers and discounters lure them to their establishments. With 80% of customers having some college, a college degree, or beyond, AAFES customers are highly educated, (AAFES, 2008). They research products, and compare prices before entering an AAFES brick and mortar retail facility. Customer’s perception of value varies from best price, to best customer service, to best for the environment. A weak US economy is cutting into customer’s disposable income. AAFES must achieve long-term objectives to remain competitive in the upcoming years.
Economic: “Because consumption patterns are affected by the relative affluence of various market segments, each firm must consider economic......

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Title: Environmental Analysis: Army Air Force Exchange Service Week 3
Approximate Word Count: 3647
Approximate Pages: 15 (250 words per double-spaced page)

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