Running head: Strategic Plan

Strategic Plan (General Motors)
MBA580
University of Phoenix


Executive Summary
General Motors (GM) has been a leader in the auto industry which over the past few decades has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to GM and the entire auto industry. These current challenges provide exciting opportunities for the auto company who can quickly develop and produce alternative fueled vehicles. The global auto industry will continue to grow with 80% of the global auto industry’s growth from now until 2012 is expected to come from emerging markets. However, for GM to succeed they will need to address several internal issues regarding legacy costs, unions, and the development of a wide range of alternative vehicles that consumers deem are “must have” vehicles.
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Title: Strategic Plan (General Motors)
Approximate Word Count: 7772
Approximate Pages: 32 (250 words per double-spaced page)

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