Since its inception, Dell has dug its heels into the PC market as a company that has been able to weather the IT bubble burst, and been able to vary itself and its strategies to keep itself afloat without compromising its integrity and brand equity as a company that provides quality solutions at a reasonable cost. As a company, especially in the US market, Dell has been successful utilizing three main components in their strategy: low cost, direct customer relationship, and virtual integration. As an advocate of ‘don’t fix what is not broken,’ it would be wise for Dell to continue these trends as much as they can into their new horizons.
There is room for market expansion for Dell that will definitely have to be paid more close attention to as the US market is reaching saturation with PCs. Dell should practice intense marketing strategies to enter the international market, the server market, and the external storage market.
The international market is not as......

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Title: Dell Case Study
Approximate Word Count: 633
Approximate Pages: 3 (250 words per double-spaced page)

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