Introduction
In the Britain, traditional pharmaceutical wholesalers act as intermediaries, mainly playing role of distribution in whole value chain. On the other hand, pharmacy retailers only did work of dispensing medicines. In case of Musa, Alliance Unichem as one of the most successful pharmaceutical wholesalers owned Britain’s second largest market share. However, Musa believed that there could be changes at Alliance Unichem, so that all stakeholders could win. His initiative ideas concentrated on changing the business from product focus to service focus. We concerned that why this successful business organisation should take risk and invest in this new venture.

This article has five main sections to discuss this issue. In section one, we will have a brief outline of pharmacy market and pressures on pharmacies. Musa’s initiative ideas included building up a web-based services company. Therefore, we considered whether the opportunities facing to Musa was high or low......

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Title: Business Plan For New Venture
Approximate Word Count: 2705
Approximate Pages: 11 (250 words per double-spaced page)

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