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CCHBC Eurasia – company description
In this case we have chosen Coca-Cola company - the largest beverage producer and distributor in Russia- for e-commerce analysis because nowadays the company is rapidly developing towards selling its product using e-commerce.
First of all, to get a clear picture of the company we’ve selected to analize, let’s refer to its history and description.
CCHBC’s business consists of producing, selling and distributing non-alcoholic beverages. In 2006, it sold over 1.7 billion unit cases, generating net sales revenue of €5.6 billion. The company’s product portfolio consists of 147 carbonated soft drinks, or CSDs and 461 non-carbonated soft drinks, or non-CSDs across the water, juice and juice drinks, energy drinks, sports drinks, and ready-to-drink iced tea and coffee categories. In 2006, CSDs accounted for 67% and non-CSDs accounted for 33% of our sales volume. CCHBC offers its products in a range of package sizes as it......
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Title: Zara Case
Approximate Word Count: 1344
Approximate Pages: 6 (250 words per double-spaced page)
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