UPS Capstone
Tim Dall
Bellevue University
Logistics Management
Lisa Juricek

Abstract
United Parcel Service (UPS) was founded, in 1907, by Jim Casey in Seattle, WA. In its 100 years, UPS has grown into one of the leading global transportation companies. Their services include small package delivery, financial, logistics, freight, and much more. This capstone will describe UPS’s history, organizational structure, marketing strategy, an economic analysis, and its impact on globalization. The information was gained by research of websites, annual reports, books, and personal experiences based on 14 years within the organization.

Introduction
In 2003, United Parcel Service when about changing their name to the acronym UPS. The reason they wanted to do this was because they were no longer only a parcel delivery service. They had evolved into an eclectic global company. They donned a slogan, which they still use today, entitled “What can Brown do for you?”......

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Title: Ups Capstone
Approximate Word Count: 3339
Approximate Pages: 14 (250 words per double-spaced page)

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