One lightweight shoe fundamentally changed how the world looked at staying fit and ignited the multibillion dollar fitness industry. This shoe, known as the Nike Waffle Racer, was developed by Bill Bowerman and marketed by Phil Knight in 1972. It had innovative features like the first rubber outsole and moisture wicking fabric and started America's obsession with exercising.

Bowerman was born in Portland, Oregon in 1911. He went to the University of Oregon where he studied physical education, wrote a best seller about running, and from 1949 to 1972, coached his alma mater into becoming a top-tier school for track and field. Bowerman was known for always demanding the highest effort from his athletes; he would demand the athletes to run three times a day. The Oregon coach always tried to be at the cutting edge of technology by designing better track surfaces, improved training, and, most importantly, developed the obsession for lightweight, high quality running shoes.......

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Title: How A Waffle Iron Changed America
Approximate Word Count: 1002
Approximate Pages: 5 (250 words per double-spaced page)

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