Whether Go Global or Not?




Course: Introduction to Marketing
Instructor: Matt Bartelsian
Assignment: “Whether go global or not?”

AUA / MBA 1
Year 2008

Before deciding whether to go global by selling Bjni in Georgia we have to understand the marketing environment of Georgia, demographic, economic, natural, political, cultural and technological forces, test consumer behavior, analyze competitors. At the end of our research, we will come up with conclusion whether Bjni has to go global, by entering the Georgian market of bottled waters, or Sukiasyan family have to sell the company.

Macro environment of Georgia

Georgia is a small country (69,700 sq km) with a population of approximately 5.1 mln. The biggest Diaspora in Georgia is Armenian (approximately 8.1%), which is very important factor of an Armenian product in Georgia. Life expectancy is 64,8 years. In 2006......

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Title: “whethe Go Global Or Not?
Approximate Word Count: 1582
Approximate Pages: 7 (250 words per double-spaced page)

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