MARKETTING

MARKETING PLAN


Warid Telecom.


2. Situation Analysis:

A) Company History:


Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sectors:
Oil and Gas Exploration
Banking and Financial Services
Automobile Industry
Hospitality Services
Property Development
Telecommunications
With a capital expenditure of over US $500 million, Warid Telecom has been set up to provide a premium quality GSM service. Warid began its operations on May 23, 2005. In less than a year, we have a customer base of over 4.8 million and......

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Title: Marketing Plan- Warid Telecomnmunication
Approximate Word Count: 5561
Approximate Pages: 23 (250 words per double-spaced page)

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