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TABLE OF CONTENTS

Chapter 1: Theoretical Framework
1. Main Subject
2. Topic related concepts
3. Review of Literature

Chapter 2: The Present Study
1. Need Significance of Study
2. Objectives of Study
3. Scope of Study
4. Research Design
5. Limitations of the Study

Chapter 3: Organization Profile
1. Industry Profile
2. Organization Profile
3. Topic Profile in the Organization

Chapter 4: Analysis

Chapter 5: Findings, Suggestions and Conclusions
1. Findings
2. Suggestions
3. Conclusions

Bibliography

Annexure – Questionnaire

LIST OF TABLES

S.No. Table Name Table No. Page No.
1 Advertisers Criteria of selecting a newspaper 1 76
2 Preference of Communication Media 2 77
3 Preference of News paper as media 3 78
4 News paper preference by advertisers 4 79
5 Criteria vs Newspaper 5 80
6 Page preference for advertising 6 81
7 Reading perception regarding Indian Express 7 82
8 Preference to advertise in TNIE 8 83
9...

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Title: ADVERTISERS RESPONSE ON VARIOUS NEWS PAPERS WITH A SPECIAL REFERENCE
Approximate word count: 15249
Approximate pages: 61 (250 words per double-spaced page)

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