External Swot Analysis

 The household furniture industry is divided into three general categories: wood (43%), upholstered (46%), and other forms (11%). Our industry of wood, medium to high priced makes up 45% of the total market for wood.

 According to the American Furniture Manufacturers Association (AFMA) the main types of wood furniture are bedroom pieces and dining room sets.

 Total furniture sales at manufacturer’s prices in 2003 were $23.9 billion, total wood sales were $10.28 billion and total medium to high priced wood was $4.62 billion.

 The furniture sales were flat in 2003 but trade economists are predicting a 6% sales increase for 2004.

 There are more than 1,000 furniture manufacturers in the US and five of them represent about 31% of industry sales, with the top 25 accounting for half of the sales.

 Imports (bedroom furniture) make up 25% of sales which have driven down prices by 30% forcing downsizes and the closing of over 60......

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Title: Crestfield Swot Analysis
Approximate Word Count: 938
Approximate Pages: 4 (250 words per double-spaced page)

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