How does Shouldice offer a superior value proposition relative to its customers, remain successful, and balance low cost with high quality?

Data Summary


Benefits purchased by the consumer:
Shouldice Value Proposition
• Early ambulation following surgery
o Use of local anesthetic
o Nature of procedure
• Design of facility
o 130 acres
o 17,000 square feet
o 89 beds
• Dr. Casim Degani, internationally recognized authority
• Specialized procedure
• Patients administered anesthetic in operating room
• Upon completion of operation: patients are fully aware of what is going on
• Counseling activities
• Atmosphere
• Experienced staff

Shouldice way compared to other hospitals
• Recovery
o Practically cut in half
• Atmosphere
o Carpeted floors
o No Bed Pans
• Lower Costs
• Administration of the anesthetic
• Being aware of what is going on after surgery
Target Group of Customers: Commonalities
• Only external abdominal hernias......

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Title: Shouldice Hospital Analysis
Approximate Word Count: 2159
Approximate Pages: 9 (250 words per double-spaced page)

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