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Panasonic operates under the umbrella of the Matsushita Electric Industrial Co. Ltd, a conglomerate consisting of firms, businesses and production centers all over the world. Due its immense size the company found that its product and consumer data were often incomplete, duplicated or inconsistent. Furthermore different parts of the company were using different data to other parts of the company. The implications were costly and a signified operational inefficiency. In order to rectify this issue Panasonic decided to pursuer a “single version of the truth”, which replace its current “pull” model of data dissemination with a “push” model. This would create a centralized data bank that would send information to whoever needed it at the same time, and thus ensure uniformity. To realize this objective Panasonic brought in master-data-management (MDM) software from IBM’s WebSphere line. The implementation of this software saved Panasonic millions euros but it was not......
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Title: Panasonic Case Study
Approximate Word Count: 1145
Approximate Pages: 5 (250 words per double-spaced page)
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