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Green Acres Sustainable Community
Sumter County, Florida

Marketing Plan


December 8, 2007

Team PACK
Lee Harrop Stephen MacDonald
Margot Meeker Nuru Mugambi
Sri Kidambi Jason Rexroat
Rebekah Youngers



TABLE OF CONTENTS

EXECUTIVE SUMMARY 1

SITUATION ANALYSIS 2
The Housing Market
Green Building and Energy Efficiency Trends
Overview and History of Solar Energy
Solar Module Pricing and Manufacturers
Limitations of Solar Energy
The Target Market for Beazer’s Solar Strategies
Beazer’s Competition

STRATEGIC IMPLICATIONS & SWOT ANALYSIS 10

MARKETING OBJECTIVES 12
New Home Sales
Consumer Branding
Product Description
Product Characteristics
Product Pricing

MARKETING CAMPAIGN 14

MEASUREMENT 17

BUDGET 18

APPENDIX 19

EXECUTIVE SUMMARY

Beazer is recognized as an environmentally-responsible builder, receiving numerous “green� awards for the company’s SMARTDESIGN™ that maximizes energy efficiency. Beazer will leverage...

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Title: Marketing Project
Approximate word count: 5016
Approximate pages: 21 (250 words per double-spaced page)

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