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Runing head: NEWS CORP IN 2004：THE DIRECT TV ACQUISITION AND BEYOND
Contents
1. Landmarks of News Crop’s Acquisitions
2. What are the elements of News Corp’s diversification strategy? What is your opinion about News Corp strategy?
Multinational Diversification & attractiveness
Skill transfer
Greater bargaining power
Backed by Cash flows
My opinions about News Corp’s strategy: Everything focus on profit
3. What cross-business strategic fits do you see at News Corp?
4. Which are News Corp’s three most profitable and three most unprofitable businesses in 2003 based on the data in the case? Explain.
1. Landmarks of News Crop’s Acquisitions
1960s News of the World (The United Kingdom)
Daily Herald (The United Kingdom)
Sun (The United Kingdom)
1970s Express (The United State)
News of Texas......
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Title: A New Group
Approximate Word Count: 1194
Approximate Pages: 5 (250 words per double-spaced page)
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