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RUNNING HEADER: SELLING TO THE GLOBAL COMMUNITY
SELLING TO THE GLOBAL COMMUNITY
University of Phoenix
June, 2008
Abstract
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in
Background
In 2001, China became a member nation of the......
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Title: Selling To The Global Community
Approximate Word Count: 2391
Approximate Pages: 10 (250 words per double-spaced page)
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Selling To The Global Community
Selling to the Global Community. RUNNING HEADER: SELLING TO THE GLOBAL COMMUNITY
SELLING TO THE GLOBAL COMMUNITY University of Phoenix ... ... -
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Disney
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