Industry Description:

The focus of this report is centred on the Small Electrical Appliance retail industry. This is made up of a variety of different categories which are:

• Household Appliances – Frypans, Woks, Mixers, Blenders.
• Personal Care Appliances – Hairdryers, Epilators, Hair Straighteners, Tongs.
• Well Being Appliances – Massage Appliances, Tranquillity Fountains.

Business Description:

Conair Pty Ltd is a global business with a division operating within Australia under the title of Conair Australia Pty Ltd, with its head office located in Sydney.
This office is made up of a Sales/Marketing/Administration team. In addition to the Sydney office, they have Sales offices located in both Melbourne and Brisbane as well as having independent selling agents in Tasmania, South Australia and Western Australia.
Conair Pty Ltd produces and markets a range of small electrical appliances, with their specialty being personal care products.
The spirit of......

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Title: Identify Marketing Opportunities(Conair)
Approximate Word Count: 1672
Approximate Pages: 7 (250 words per double-spaced page)

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