1. INTRODUCTION

If there is one piece of technology that has touched the lives of people all over the world irrespective of age, socio economic classification or geography it has to be the Portable Audio Player (“PAP”). Accordingly, it will be interesting to see how this industry has evolved over the years and the ensuing transformation with the advent of the internet/ e-commerce.

The idea of portable players began in 1963 when PHILIPS NV (“PHILIPS”) introduced the audio cassette. However, it wasn’t until 1979 when SONY Corporation (“SONY’) came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones. Subsequently, SONY and PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984, the second wave of PAP’s were born with SONY introducing the “DISCMAN”, a portable CD player.

Further,......

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Title: Apple V/S Sony Strategy
Approximate Word Count: 2338
Approximate Pages: 10 (250 words per double-spaced page)

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